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Shatner: Star Trek's 60-Year Magic Won't Be Repeated
10 Oct
Summary
- William Shatner believes Star Trek's 60-year success is unrepeatable.
- The original series was canceled but gained popularity through reruns.
- Shatner's advice for future Kirk actors: 'Tell a good story'.

William Shatner believes Star Trek's six-decade run represents a unique phenomenon in show business that cannot be repeated. The actor, who portrayed Captain James T. Kirk, highlighted that the show's enduring popularity 60 years later is unprecedented.
Originally canceled by NBC after three seasons, the franchise achieved a second life through television reruns. This resurgence transformed the crew of the USS Enterprise into iconic pop-culture figures, inspiring subsequent series and films.
As Paramount develops new Star Trek content, Shatner shared his simple advice for any actor taking on the role of Captain Kirk: "Tell a good story." This core principle, he stated, is fundamental to the franchise's success.
Shatner also recently produced a documentary, "The Sixty-Year Mission: How Star Trek Changed Television and the World," exploring the show's significant cultural influence.