Wienermobile Turns 90: Celebrate with Cake & Visits!

The beloved Wienermobile is marking its 90th anniversary with festive celebrations. To commemorate this milestone, a unique "Oscar Mayer Wiener Cake" has been developed in collaboration with Milk Bar. This special dessert, featuring 20 wieners and decorative sprinkles, is available for purchase at select Milk Bar stores in Chicago, New York, and Los Angeles until August 2, 2026. The Wienermobile, first built in 1936, has been a traveling icon for Oscar Mayer products, with a fleet of vehicles driven by recent graduates across the U.S.

In honor of its nine decades of service, Oscar Mayer is also offering a special opportunity for those turning 90. Individuals can sign up on oscarmayer.com for a chance to receive a surprise visit from the Wienermobile, which will be adorned with a 4-foot-tall birthday hat. This initiative follows past instances where the Wienermobile has made celebratory birthday stops, including a recent visit to Dorothy and Arthur Weiner.