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Wamiqa Gabbi: Everlite's New Style Icon
27 Aug
Summary
- Wamiqa Gabbi appointed as Everlite's first national brand ambassador.
- Brand aims to expand retail footprint and connect with younger consumers.
- Lightweight jewellery aligns with modern trends for everyday wear.
Everlite, a distinctive lightweight jewellery brand under Senco Gold & Diamonds, has appointed actor Wamiqa Gabbi as its inaugural national brand ambassador. This collaboration signifies a pivotal moment for Everlite as it embarks on an ambitious expansion strategy across India.
The brand currently operates 17 stores spanning six states and eight cities, with plans to significantly increase its presence. Gabbi's appointment is central to enhancing Everlite's brand identity and promoting lightweight jewellery as a staple for contemporary fashion.
Gabbi's personal style aligns perfectly with Everlite's focus on younger demographics, including millennials and Gen Z. Her involvement underscores the growing appeal of lightweight jewellery, which consumers increasingly prefer for its adaptability across various occasions.
Both Gabbi and Joita Sen, Whole-Time Director & Head of Marketing and Design at Senco Gold & Diamonds, expressed enthusiasm for the partnership. They highlighted Gabbi's embodiment of the modern woman who values versatile, effortless, and personal adornment as part of her everyday wardrobe.
