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Waitrose's Romantic Comedy Christmas Ad Charms with Keira Knightley and Joe Wilkinson
13 Nov
Summary
- Waitrose releases a four-minute romantic comedy Christmas ad
- Stars Hollywood actress Keira Knightley and comedian Joe Wilkinson
- Directed by BAFTA-winning director Molly Manners

In a festive twist, Waitrose has released a four-minute romantic comedy Christmas ad that is capturing the hearts of viewers. The heartwarming film, which premiered on November 13, 2025, stars acclaimed actress Keira Knightley and comedian Joe Wilkinson as a couple whose relationship develops over a shared passion for Waitrose's food offerings.
Directed by BAFTA-award winning director Molly Manners, the ad follows Knightley and Wilkinson's characters as they meet for the first time at a Waitrose cheese counter and gradually fall in love. Wilkinson reprises his role as Phil, a character he portrayed in Waitrose's 2024 "whodunnit" festive campaign.




