Oxford's 2025 Word of Year: Vote Now!

Oxford University Press has initiated the selection process for its Word of the Year 2025, inviting the public to cast their votes until November 27. The chosen words, Aura Farming, Biohack, and Rage Bait, have been shortlisted for their resonance with contemporary cultural preoccupations and linguistic shifts.

Each word offers a glimpse into current societal trends. Aura Farming, signifying the curated presentation of a charismatic persona, gained traction following a widely shared video. Biohack represents the growing interest in optimizing human performance and longevity through various interventions, often associated with affluent individuals.

Rage Bait, characterized by content designed to provoke anger, has seen a notable increase in usage, signaling an awareness of the impact of online interactions. The annual tradition aims to capture the essence of the past year's discourse through language.