Which artists has VIZUAL recently added to its roster?

VIZUAL has recently added Omar Ruiz, Kevin Ortiz, Grupo H-100, and Luis Coronel.

What genre of music is VIZUAL focusing on with its new signings?

VIZUAL is focusing on regional Mexican music.

What is VIZUAL's strategy for its expanded roster?

VIZUAL's strategy is to align careers with cultural and commercial weight and expand its reach across the U.S. and Mexico.

Home / Arts and Entertainment / VIZUAL Signs Regional Mexican Stars, Boosts US-Mexico Reach

VIZUAL Signs Regional Mexican Stars, Boosts US-Mexico Reach

21 Jan

•

Summary

VIZUAL expands its roster with prominent regional Mexican artists.
The company strengthens its presence in both the U.S. and Mexico.
New signees boast significant streaming numbers and past accolades.

VIZUAL Signs Regional Mexican Stars, Boosts US-Mexico Reach

VIZUAL has significantly bolstered its roster by welcoming Omar Ruiz, Kevin Ortiz, Grupo H-100, and Luis Coronel. This strategic expansion underscores the independent music management and distribution company's commitment to the regional Mexican music scene.

The company aims to leverage the established careers and cultural impact of these artists to broaden its presence throughout the U.S. and Mexico. VIZUAL's CEO, Victor Zambrano, emphasized that this expansion is about career alignment and future building, not just acquiring talent.

Omar Ruiz, a prolific singer-songwriter from Nogales Sonora, has garnered over one million monthly Spotify listeners and achieved Top 10 success on regional Mexican charts. Kevin Ortiz, based in California, boasts significant streaming numbers and has collaborated with major artists. Veteran band Grupo H-100 from Culiacán, Sinaloa, also brings a substantial following.