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Musk's Daughter Stars in Rihanna's Pride Campaign
3 Jun
Summary
- Vivian Jenna Wilson is featured in Rihanna's new Pride campaign.
- The campaign celebrates LGBTQ+ identity with 'Proud' and 'Queer' slogans.
- Wilson has previously appeared in Rihanna's Valentine's Day collection.
Vivian Jenna Wilson, the transgender daughter of Elon Musk, has become a notable figure in Rihanna's latest Pride campaign. The 22-year-old is showcased modeling lingerie that includes empowering messages, celebrating LGBTQ+ identity and self-expression during Pride Month.
Wilson's involvement includes both solo and group shots alongside other LGBTQ+ advocates. This collaboration follows her earlier appearance in Rihanna's Valentine's Day campaign earlier this year, establishing her as a recurring model for the brand.
Her modeling career has also seen her lead fashion brand Wildfang's 2025 Pride campaign and debut at New York Fashion Week last year. Wilson's public profile has grown alongside her advocacy for transgender rights since coming out in 2020.
The campaign has seen significant social media engagement, with many praising its message. Actress Laverne Cox commented positively, highlighting the campaign's relevance. Rihanna's brand is known for its commitment to diversity and inclusion.
