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Virat Kohli Tops Celebrity Brand Value Chart!
8 Jun
Summary
- Virat Kohli leads India's most valuable celebrities list.
- His brand value is estimated at ₹3,542 crore.
- Study considers factors beyond earnings and endorsements.
Virat Kohli has been crowned the number one most valuable celebrity in India, according to the inaugural Fortune India-Interbrand study. His brand value has been calculated at an impressive ₹3,542 crore. This comprehensive study evaluates celebrities based on a methodology that extends beyond typical metrics like box-office success or endorsement deals.
Key factors influencing the brand value include financial performance, distinctiveness, engagement, trust, affinity, and responsibility. This approach treats personal brands as managed economic assets, offering deeper insights than simple social media follower counts. Following Kohli, Shah Rukh Khan ranks second, and Priyanka Chopra Jonas is third.
Cricket continues to show its dominance, with icons like Mahendra Singh Dhoni at No. 4 and Sachin Tendulkar at No. 8 making it into the top 10. The list also features other prominent figures such as Ranveer Singh (No. 5), Akshay Kumar (No. 6), Amitabh Bachchan (No. 7), and Alia Bhatt (No. 9), with Telugu superstar Allu Arjun rounding out the top 10.
The list, featured in the June 2026 issue of Fortune India, underscores the immense popularity of Indian cinema and cricket, which consistently produce the most significant celebrity brands. Other notable inclusions in the top 25 span music and acting, reflecting a diverse landscape of influential personalities.
