What is Sunshine Music and who launched it?

Sunshine Music is a new music label launched by filmmaker Vipul Amrutlal Shah to discover and promote emerging talent.

Where was the first song 'Shubhaarambh' by Sunshine Music launched?

The first song 'Shubhaarambh' was launched at the Siddhivinayak Temple in Mumbai.

What is the main goal of Vipul Amrutlal Shah's new music label?

The main goal of Sunshine Music is to provide a platform for new and established artistes across various genres, nurturing fresh musical talent.

Home / Arts and Entertainment / Filmmaker Launches Music Label for New Talent

Filmmaker Launches Music Label for New Talent

1 Dec, 2025

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Summary

Filmmaker Vipul Amrutlal Shah has launched a new music label called Sunshine Music.
The label's first song, 'Shubhaarambh', was released at Mumbai's Siddhivinayak Temple.
Sunshine Music aims to discover and promote emerging musical talent across various genres.

Filmmaker Vipul Amrutlal Shah has embarked on a new creative journey by launching Sunshine Music, a dedicated music label under his production house, Sunshine Pictures. This initiative aims to discover and cultivate emerging musical talent, building on Shah's history of creating impactful soundtracks for his films. The label's inaugural song, a devotional track titled 'Shubhaarambh', was officially released during a ceremony at Mumbai's Siddhivinayak Temple.

The launch event was attended by Vipul Amrutlal Shah and his wife, actor Shefali Shah, signifying a meaningful beginning for the venture. Co-produced by Aashin A. Shah, with Suresh Thomas heading the music vertical, Sunshine Music intends to establish a diverse and high-quality music catalog. The label will focus on a broad range of genres, offering a structured environment for both new and established artists.

Sunshine Music is positioned as an independent platform committed to identifying fresh voices and providing them with creative opportunities. While specific details on future releases are pending, multiple tracks across varied genres are reportedly in development. The label's mission is to curate a catalog that embodies new talent, diverse sounds, and consistent quality.