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Taco Cart Star: Villa's Tacos Goes Viral at Super Bowl
19 Feb
Summary
- Villa's Tacos owner Victor Villa appeared in Super Bowl 60's halftime show.
- The appearance led to an overwhelming surge in customers at Villa's Tacos locations.
- Villa's Tacos started from humble beginnings at his grandmother's house.
Victor Villa, owner of the renowned Villa's Tacos, achieved a monumental milestone by participating in the Super Bowl 60 halftime show on February 8th. He was prominently featured alongside global artist Bad Bunny at Levi's Stadium, an event that has since seen his business experience an unprecedented surge in popularity.
Upon returning to Los Angeles, Villa found his three locations, including the Highland Park eatery, swamped with enthusiastic customers. This overwhelming demand, which has continued for over 72 hours, has been met with gratitude by Villa, who emphasizes the message of love he received from the experience.
Villa's journey began in 2018 from his grandmother's house, evolving from a pop-up to multiple brick-and-mortar establishments. The acclaimed Michelin Bib Gourmand winner sees his Super Bowl appearance not as a surprise but as a blessing, a culmination of unwavering self-belief and a vision for his business.
