Home / Arts and Entertainment / Viktor&Rolf Couture Doll Reimagines Cinderella
Viktor&Rolf Couture Doll Reimagines Cinderella
20 Mar
Summary
- A couture Cinderella doll by Viktor&Rolf and Mattel debuts soon.
- The special showcases the doll's creation from sketch to reveal.
- The doll features a unique gown with a contemporary twist.
A new Disney "Create Your World" special, set to premiere on March 24, will feature a unique couture collaboration between fashion house Viktor&Rolf and Mattel. The 30-minute episode, titled "Disney Princess: Create Your World - Viktor & Rolf and Mattel," will trace the journey of the Viktor&Rolf x Disney Collector Cinderella Doll from initial sketches in Amsterdam to its grand reveal in Paris.
This special installment delves into the meticulous process of designing the limited-edition doll, which reinterprets the classic Cinderella character through a haute couture perspective. The doll draws inspiration from Viktor&Rolf's distinct aesthetic, notably their Spring/Summer 2019 collection. It showcases a reimagined gown and accessories, offering fans a fresh and artistic take on the fairy tale heroine.
Joss Hastings, VP of Global Marketing at Disney Consumer Products, expressed excitement about this strategic move to surprise and delight fans with collectible fashion dolls. The Viktor&Rolf x Disney Collector Cinderella Doll, first shown during Paris Fashion Week, includes a voluminous blue tulle dress with the phrase "I came, I saw, I left early," glass-inspired heels, and a smartphone, adding a modern touch to the classic midnight enchantment.
