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The View Dominates Daytime with 5-Year Ratings Surge
3 Apr
Summary
- The show achieved its strongest first-quarter performance in five years.
- It saw double-digit audience increases across all key demographics.
- The View is the only daytime talk show to grow in key women's demos.
The View has concluded the first quarter with its most robust performance in five years. The daytime talk show averaged 2.78 million total viewers and a 1.86 household rating. This marks a significant achievement since the first quarter of 2021.
Furthermore, the show recorded its best quarter in two years among women aged 25-54 and women aged 18-49. It experienced double-digit increases in all target demos, with total viewers up 10%, women 25-54 up 11%, and women 18-49 up 14%.
Consistently ranking as the No. 1 broadcast daytime talk show in households and total viewers for nine consecutive seasons, The View also shows year-over-year gains for the second year running. The show is uniquely positioned as the only daytime talk program to achieve growth in both key women's demographics.
