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Vietnam's Box Office Booms: Local Films Lead Surge
1 Jul
Summary
- Vietnamese films captured 70.6% of the domestic box office share by May 2026.
- Box office revenue exceeded $215 million in 2025, a 22.5% increase.
- Production budgets for major local films have doubled to over $3.8 million.
Vietnamese cinema has achieved a significant milestone, capturing 70.6% of the domestic box office share in the first five months of 2026. This figure represents a substantial increase from previous years, underscoring the industry's growing commercial and creative maturity.
The market experienced robust growth in 2025, with gross box office revenue surpassing $215 million, marking a 22.5% year-on-year rise. This success is partly attributed to a generational shift, with Gen Z forming the largest audience demographic and digital platforms facilitating ticket purchases.
Production investments are also escalating, with major Vietnamese films now budgeted at VND100-130 billion ($3.8-$4.9 million), a notable increase from 2023. The industry anticipates further expansion, projecting 80 film titles by 2027 and increased collaboration with international partners.
Genre diversification beyond comedies and family films, including war, action, and horror, is driving audience engagement. Initiatives like the DANAFF Industry Days aim to foster co-production, investment, and distribution partnerships with global players, further solidifying Vietnam's position as a film nation.
