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Victoria Beckham's GAP line gets seal of approval
20 Apr
Summary
- Jackie Apostel modeled Victoria Beckham's new GAP collection.
- Victoria Beckham's fashion brand recently turned a profit.
- The new GAP range is inspired by 90s fashion and classic styles.
Jackie Apostel, girlfriend to Cruz Beckham, has garnered approval from fashion icon Victoria Beckham while showcasing the new GAP collection. Apostel shared images on Instagram from a recent Beckham family trip to Miami, modeling a grey hoodie from Victoria's 90s-inspired GAP line. Victoria Beckham expressed her admiration, commenting, 'Love this on u!!!' This collection, described as a love letter to her early style, features denim jackets, capri trousers, and simple T-shirts, blending Beckham's sharp tailoring with Gap's classic American aesthetic. This collaboration represents a significant shift for Beckham, whose independent fashion and beauty ventures had accumulated over £66 million in losses since 2008. However, the brand turned a profit for the first time in 15 years by the end of 2023, aided by strategic social media marketing. The 38-piece range, launching in stores and online, emphasizes refined denim, khaki, tees, and fleece, with subtle 'VB' signatures in red stitching, offering a sophisticated ease for everyday wear.
