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Vera Wang: Scent is Key to Wedding Day Memories
15 Jun
Summary
- Vera Wang emphasizes fragrance's role in wedding memories.
- Her favorite scent, LOVE, is an amber-floral with unique notes.
- The LOVE perfume bottle is designed like a diamond engagement ring.

Designer Vera Wang recently spoke about the significance of wedding day fragrances. She stressed that scent is intrinsically linked to memory, making it an essential element for couples to cherish their special day forever.
Wang's own favorite fragrance is her LOVE eau de parfum. This amber-floral scent was the result of a six-year collaboration with Coty and features notes like Queen of the Night flower, mandarin essence, and jasmine.
Adding to its distinctiveness, the LOVE perfume bottle is artfully shaped like a diamond engagement ring. Wang explained this design symbolizes romance, happiness, and love in its many forms, connecting back to her iconic bridal origins.