Home / Arts and Entertainment / Latin Film Market Eyes 3,000 Delegates Amidst Industry Shifts
Latin Film Market Eyes 3,000 Delegates Amidst Industry Shifts
1 Dec
Summary
- Ventana Sur anticipates nearly 3,000 delegates, its largest attendance.
- Market adapts to rising film costs and lower audience numbers.
- New venue in Buenos Aires' Palacio Libertad offers enhanced facilities.
Ventana Sur 2025 is set to be the largest film-TV market in Latin America, expecting nearly 3,000 delegates. The event, alternating between Uruguay and Argentina, has generated renewed interest across the Río de la Plata region. This year's gathering in Buenos Aires' historic Palacio Libertad will focus on how industry players are adapting to significant challenges, including doubled production costs and decreased theatrical and streaming revenue.
The market's success hinges on its ability to support international sales amidst these shifts, serving both traditional theatrical releases and streamers. A key theme will be navigating the dramatic turbulence of high-tech advancements. Ventana Sur will showcase a diverse range of films, from art house successes to genre fare, reflecting directors' willingness to experiment with mixed genres.
This edition also emphasizes the growing importance of technology, launching VS Tech to discuss virtual production, AI, and innovative filmmaking techniques. The event aims to foster business and project circulation, with enhanced matchmaking and online visibility, underscoring Ventana Sur's core mission of curated projects with strong artistic and commercial potential.
