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Varanasi: Overseas Rights Deal Shatters Indian Film Records
7 Mar
Summary
- Historic 160 crore overseas rights offer received by the film.
- Director SS Rajamouli's global brand power is a major selling point.
- Film needs 350-380 crore gross to break even internationally.
SS Rajamouli's next directorial venture, tentatively titled Varanasi, is generating significant pre-release buzz, particularly in the overseas market. The film, featuring Mahesh Babu and Priyanka Chopra, has reportedly received a groundbreaking offer of 160 crore for its international theatrical rights from distributor Phars Films. This figure sets a new record for any Indian film.
The immense global recognition of SS Rajamouli, further amplified by the international success of 'RRR', is considered a primary driver behind this substantial offer. Industry experts anticipate that Varanasi could achieve remarkable box office numbers worldwide.
However, to achieve profitability, the film faces a considerable challenge. Based on the 160 crore rights deal, Varanasi will need to gross between 350 to 380 crore globally to break even. Success hinges on strong content and positive word-of-mouth to ensure extraordinary returns.
Currently, the makers have not finalized the deal, reportedly holding out for a potentially higher valuation as promotional activities commence.
