Val Pensa Exits RCA for Moonstruck Firm

Val Pensa, formerly the head of marketing at RCA Records for five years, has launched a new venture called Moonstruck. This management and marketing firm will be based in Los Angeles. Pensa concluded her 15-year tenure at RCA, where she was named senior vp/head of marketing in 2021. During her time there, she managed marketing campaigns for artists such as Doja Cat, P!nk, and Becky G. She also earned three Clio Awards for her work on Sia's 2014 hit single "Chandelier."

Pensa expressed her enthusiasm for Moonstruck, stating it signifies being "dreamily entranced" and devoted to artists with vision. Her goal with the new company is to continue supporting both new and established artists, focusing on building sustainable careers. This move fulfills a long-held ambition for Pensa, who reflected on her journey through various record labels culminating in this entrepreneurial step.