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V8: K-Pop Duo's EDM & Hyperpop Fusion Explored
30 Jun
Summary
- V8 blends European EDM and internet-bred hyperpop influences.
- The duo collaborated with experimental artist Alice Longyu Gao.
- Their music explores themes of ennui, guilt, and imposter syndrome.
The K-pop unit V8, a collaboration within the megagroup SEVENTEEN, has released their self-titled album, showcasing a distinctive blend of European EDM and hyperpop influences. Member THE 8, a DJ from China, and rapper VERNON, who has ties to Seoul and New York, brought their disparate musical tastes together.
To realize this fusion, V8 enlisted experimental artist Alice Longyu Gao, who facilitated connections with producers like Dylan Brady of 100 gecs. The lead single, "singasong," produced by Mechatok, features an irreverent music video and adopts a playful yet meaningful approach, inspired by the experimental ethos of PC Music.
V8 sought genuine expression, with VERNON stating a preference for authentic works that feel like real stories. This pursuit of authenticity is evident across the album, including tracks like "girlsnboys" which touches on ennui, and "rat race," an anthem addressing imposter syndrome and guilt.
The duo emphasized their deep involvement in every aspect of the album's creation, aiming to imbue the music with their genuine selves. They believe this hands-on approach allows their personal feelings and identities to resonate more strongly with listeners.
