UP Tourism Pavilion Generates Over 200 Investment Queries at UPITS 2025

According to Uttar Pradesh's tourism minister Jaiveer Singh, the state's cultural pavilion set up at the UPITS 2025 event has generated over 200 investment queries. The minister stated that most of the interested parties discussed their projects, potential sites, and the incentives they could avail from the state's tourism promotion policy.

The pavilion, which offered a lively and modern look at the rich culture and traditions of Uttar Pradesh, has proven to be one of the most popular spots at the event. More than 5.15 lakh persons visited the pavilion during the event. Visitors were treated to a performance inspired by the famous Ganga Aarti of Banaras, where artists held lit lamps to provide a spiritual experience. Inside the pavilion, people enjoyed a virtual reality boat ride on the Ganga and took selfies at the Golden Buddha Gate. The event also featured live folk dances from Bundelkhand, classical Kathak performances, and a musical act featuring Krishna and Radha. Families were entertained by fun activities like AR-VR zones and digital photo booths, as well as food stalls serving UP's famous snacks.

The pavilion also highlighted the stories behind UP's traditional crafts. The Director General of Tourism, Rajesh Kumar, added that their pavilion received an award for its outstanding contribution to the success of UPITS 2025.