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Hasbro's $600 Grogu Sells Out at Comic-Con
29 Jul
Summary
- Life-size animatronic Grogu sells for $599.99.
- Hasbro's interactive Grogu features over 250 animations.
- The highly anticipated Grogu collectible has already sold out.

Hasbro has unveiled an impressive life-size animatronic Grogu, a premium collectible that quickly garnered significant attention at San Diego Comic-Con. This hyper-realistic figure, designed to mimic the beloved character from The Mandalorian, comes with a substantial $599.99 price tag. Despite the cost, the "Ultimate Grogu" has already sold out on Hasbro's website, indicating strong collector interest.
The animatronic boasts over 250 unique animations, powered by multiple motors and sensors. It reacts to touch, sound, and movement, offering an interactive experience. Three distinct modes—Explore, Grab & Go, and Display—allow fans to engage with Grogu in various ways, from lifelike interaction to subdued reactions for cosplay.
Adding to the Star Wars merchandise, Ray-Ban has also launched a collection of eyewear inspired by The Mandalorian and Grogu. These frames, available for adults and children, range from $118 to $287, providing a fashionable yet premium option for fans. The Ultimate Grogu is slated to begin shipping on April 1, 2027.