Tyra Banks' Brand Removes AI Models After Backlash

Tyra Banks' SMiZE & DREAM ice cream brand has removed at least four promotional images that utilized AI-generated models. This action was taken after Entertainment Weekly inquired about the images on the brand's Instagram grid.

A representative for Banks issued a statement emphasizing that AI is a tool adapting to industry shifts, particularly in fashion. They affirmed Banks' continuous commitment to championing and hiring human models, noting upcoming celebrations in Australia will feature human models.

The Model Alliance has voiced concerns, highlighting that generative AI can exploit models and reinforce harmful beauty standards. They advocate for regulations, referencing the New York State Fashion Workers Act.

This controversy echoes broader industry debates. The Academy of Motion Picture Arts and Sciences and the SAG-AFTRA actors union have also implemented anti-AI measures, prioritizing human creativity.

Banks herself has faced past criticism regarding her "America's Next Top Model" show, with former contestants alleging it negatively impacted their careers.