Home / Arts and Entertainment / July Snowfall Sparks Quirky Wisconsin Festival
July Snowfall Sparks Quirky Wisconsin Festival
20 Jul
Summary
- A 90-year-old discovery of snow in July sparked an annual festival.
- SnowFest 2026 celebrates Two Rivers' unique history with a summer snow theme.
- The festival features live music, family activities, and a parade.
Two Rivers, Wisconsin, is gearing up to celebrate a truly unusual historical event: snow found in July 90 years ago. On July 9, 1936, locals discovered a snow pile preserved under dirt, an anomaly that sparked considerable interest and became the foundation for an annual celebration.
This tradition continues with SnowFest 2026: Cool City Vibes, scheduled for July 24-26 in downtown Two Rivers. The festival aims to honor the city's remarkable story and the community that cherishes it. Organizers noted the event is a reminder of the extraordinary circumstances that began the unique celebration.
The "Cool City Vibes" theme highlights the appealing aspects of the area, including its downtown and Lake Michigan shoreline. The event promises live music from eight bands, family activities, a vendor fair, bingo, raffles, and local food. A parade, featuring the city's mascot Chiller and snow, will take place on July 25.
