TWICE Shatters US Records: Platinum Hit Without Collab!

TWICE has officially achieved RIAA platinum certification in the United States for their 2024 single 'Strategy,' marking a monumental success for the K-pop group. The single has surpassed the 1 million unit sales threshold, a significant feat in the American music landscape. This accomplishment positions TWICE as the first K-pop girl group in RIAA history to reach platinum status with a single that was not a collaboration.

The Recording Industry Association of America awards platinum status to singles that achieve over 1 million units, including sales and streaming equivalents. TWICE's 'Strategy' has met this benchmark, highlighting the group's expanding international appeal and influence. Prior to this, only one other K-pop girl group single, the 2018 collaboration 'POP/STARS' by K/DA, had achieved platinum status in the US.

This success for 'Strategy' demonstrates TWICE's ability to connect with a broad audience without relying on Western features. Industry experts suggest this achievement could pave the way for increased opportunities for K-pop girl groups in global markets, proving that non-collaboration singles can achieve significant commercial success independently. This certification represents TWICE's most considerable commercial success in the US to date.