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TV's Daily Dose Beats Streaming's Reach
19 Nov
Summary
- Daily TV viewing offers actors unparalleled recall value.
- Streaming provides convenience but reduces live viewing thrill.
- Television's established viewing rituals remain strong for audiences.
Kanwar Dhillon asserts that television's daily broadcast schedule offers actors and shows a unique recall value unattainable by streaming services. He highlights that viewers tuning in seven days a week foster a distinct presence.
While recognizing the convenience of Over-The-Top (OTT) platforms, Dhillon suggests they have altered viewing habits, diminishing the anticipation associated with live telecasts. He believes the emotional connection remains, but the eagerness to watch at a specific time has waned.
Dhillon emphasizes that the ingrained ritual of Indian households turning on the television at set times, like the 9 PM slot, is what makes the medium special. He expresses hope for television's adaptation to technological advancements while retaining its emotional core and unique audience connection.
