Home / Arts and Entertainment / Tubi Taps Netflix Vet for Comms Lead
Tubi Taps Netflix Vet for Comms Lead
14 Jul
Summary
- Shannon Olivas, formerly of Netflix and DreamWorks, now leads Tubi communications.
- Olivas will oversee consumer, advertiser, and corporate communications strategy.
- Tubi boasts approximately 100 million monthly active users, streaming 1 billion hours.
Shannon Olivas, an experienced professional from Netflix and DreamWorks Animation, has been appointed as the new head of communications and publicity for Fox Corp.'s streaming service, Tubi. In her role, Olivas will direct the comprehensive communications strategy, encompassing consumer, advertiser, product, and corporate public relations.
This strategic hiring comes as the former head of communications for Tubi, Seana Sullivan, was promoted to a senior VP position within Fox Corp. Olivas will report to Tubi's chief marketing officer, Nicole Parlapiano, who expressed confidence in Olivas's ability to shape the brand's voice during Tubi's global expansion.
Olivas brings a wealth of experience, having previously led corporate communications for Cue Health and held senior positions at The Wonderful Company, Netflix, Skydance Media, The Honest Company, and DreamWorks Animation. Tubi has seen significant growth since its acquisition by Fox in March 2020, now reaching approximately 100 million monthly active users who stream about 1 billion hours of content monthly. The platform is actively engaging creators and indie filmmakers.
