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UK Film Distributor True Brit Enters Administration
30 Sep
Summary
- True Brit Entertainment, a U.K. distributor, has filed for administration.
- The company struggled despite critically acclaimed releases like 'The Death of Robin Hood'.
- Founded by former Lionsgate U.K. CEO Zygi Kamasa, it aimed for 4-8 releases yearly.
True Brit Entertainment, a U.K. theatrical distributor, has entered administration, a process akin to bankruptcy. The company, established less than three years ago by former Lionsgate U.K. CEO Zygi Kamasa, cited extremely challenging market conditions for its decision.
An independent specialist has been appointed to oversee True Brit's affairs and assess available options. The company's initial focus was exclusively on U.K. films for theatrical release, with plans to invest in and distribute 4-8 titles annually and co-finance productions.
Early releases included 'The Critic' and the successful comedy 'Marching Powder', which grossed over $4 million in the U.K. and Ireland. However, subsequent co-productions like 'Christmas Karma' and 'Giant,' along with 'The Death of Robin Hood,' failed to achieve significant box office returns.
The recent release 'Sunny Dancer,' starring Bella Ramsey, also underperformed despite a strong promotional campaign. Upcoming films, including 'In the Shadows' and 'Victorian Psycho,' now face an uncertain future regarding their release.