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Troye Sivan Chases Cultural Impact Over Sales
26 Aug
Summary
- Troye Sivan prioritizes cultural impact over first-week sales for his new album.
- His previous era yielded significant queer-pop moments and chart success.
- The upcoming album features a more chaotic, expressive sound influenced by grunge-pop.
Pop artist Troye Sivan is shifting his focus from first-week sales to achieving lasting cultural impact with his upcoming album, 'She's the Best,' set for release on October 9. Sivan stated that a lack of cultural resonance would be more heartbreaking than lower sales, aiming to create memorable moments akin to iconic pop culture events.
His prior album, 'Something to Give Each Other,' achieved significant success, including reaching No. 20 on the Billboard 200, and its singles gained traction on the Billboard Hot 100. The subsequent SWEAT Tour with Charli XCX was a notable pop-culture moment he hopes to replicate.
The new album, 'She's the Best,' is described by Sivan as a more expressive and "chaotic" departure from his previous work. Influences range from Janet Jackson to late-'90s grunge-pop and Fatboy Slim, marking a deliberate swing from the "perfect pop" he previously pursued.
The lead single, also titled "She's the Best," was released on August 14, accompanied by a video featuring Nicole Kidman. Sivan mentioned he made much of the album at home with his brother, emphasizing its personal and layered nature. He intends for the album to be experienced from start to finish, describing it as a journey.
