Home / Arts and Entertainment / Victoria's Secret Taps Tripti Dimri for Global Stardom
Victoria's Secret Taps Tripti Dimri for Global Stardom
10 Apr
Summary
- Tripti Dimri is Victoria's Secret's first Indian brand ambassador.
- She fronts the new 'Summer Signature' campaign for the brand.
- The partnership signifies a shift towards diversity in fashion.
Bollywood actress Tripti Dimri has achieved a significant milestone, becoming the first Indian brand ambassador for the globally recognized fashion label Victoria's Secret. This collaboration signifies a major moment for Indian representation in international fashion.
On April 9, Victoria's Secret India announced Dimri as the face of its 'Summer Signature' campaign. The collection emphasizes comfort-focused designs presented with bold, iconic styling. This move by Victoria's Secret highlights a growing industry trend towards embracing diversity and individuality.
Dimri was styled by Anaita Shroff Adjania for the campaign, appearing in three distinct looks: her signature sleepwear, a casual chic ensemble, and an edgy statement outfit. The summer collection balances ease and contemporary fashion with the brand's signature aesthetic.
Past Indian models like Neelam Gill and Ujjwala Raut have also been associated with Victoria's Secret, but Dimri's appointment as a global brand ambassador for India is unprecedented.
Victoria's Secret, founded in 1977, is renowned for its lingerie and has expanded its offerings to include nightwear and accessories, becoming a cult favorite among younger generations.
