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T-Pain's "Wiscansin" Lyric Inspires Animated Series and Merchandise
9 Oct
Summary
- T-Pain's 2008 hit "Can't Believe It" featured a lyric about "Wisconsin"
- The lyric went viral, leading to a new "Wiscansin" animated series and brand
- T-Pain is closely involved in developing the new animated universe and content
In 2025, Grammy-winning artist and producer T-Pain is expanding his creative reach beyond music with the launch of an animated "Wiscansin" series and brand. The new project stems from a playful lyric in T-Pain's 2008 hit single "Can't Believe It," where he rhymed "mansion" with "Wisconsin."
The lyric struck a chord with fans, sparking a viral moment that T-Pain is now capitalizing on. Through his Nappy Boy Entertainment banner, T-Pain has teamed up with Viral Nation and Wind Sun Sky Entertainment to develop the "Wiscansin" universe, which includes a fictional university, merchandise, and even a music festival in Milwaukee.
"I've never been more excited to enter the animation arena with my new original series featuring all there is to love about Wiscansin," T-Pain said. The artist is deeply involved in the creative process, ensuring his authentic voice and perspective are woven throughout the project.
