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Creator Map Reveals Top Social Media Stars
8 Oct
Summary
- Second annual Creator Map identifies top creators across multiple platforms.
- Affinity Quotient measures audience engagement, prioritizing shares and saves.
- Top creators like MrBeast, Khaby Lame, and Cristiano Ronaldo are highlighted.
The second annual Creator Map, a collaboration between ESHAP and What's Trending, has been unveiled, providing a comprehensive guide to the leading creators across social media platforms. This year's map offers unprecedented insight by detailing the top 200 creators on Instagram, YouTube, and TikTok, including both their follower counts and Affinity Quotient scores.
The Affinity Quotient, powered by Whalar's Foam, evaluates audience engagement depth, emphasizing active signals like shares and saves over passive likes. This metric is crucial as engagement becomes the primary indicator in the creator economy. The map also features top creators on platforms including Snap, Facebook, LinkedIn, X, Twitch, Pinterest, and Rumble, alongside leading Substack publishers and podcasters.
Evan Shapiro, ESHAP founder, noted the creator economy's rapid evolution and complexity, emphasizing the map's role in navigation. Shira Lazar, founder of What's Trending, added that the map simplifies understanding the ecosystem for creators, brands, and companies. Jon Goss highlighted how the map reflects cultural shifts and the emergence of "smaller" creators on non-traditional platforms.
