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Patrick & Abby Star in Tommy Hilfiger's Spring '26 Campaign

Summary

  • Patrick Schwarzenegger and Abby Champion headline the Spring 2026 campaign.
  • The campaign blends fashion with art, music, and entertainment.
  • Campaign aesthetic draws inspiration from Tommy Hilfiger's Palm Beach home.
Patrick & Abby Star in Tommy Hilfiger's Spring '26 Campaign

The Tommy Hilfiger Spring 2026 campaign features a star-studded cast, including the husband-and-wife duo Patrick Schwarzenegger and Abby Champion. This collection draws inspiration from Tommy Hilfiger's Palm Beach home, showcasing a unique aesthetic against classic Cadillacs and poolside loungers.

The campaign is designed as an invitation into Hilfiger's world, blending fashion with art, music, entertainment, and sports over four decades. It features a diverse, cross-generational cast of icons and contemporary voices, embodying modern American style.

Schwarzenegger expressed excitement about the campaign's authenticity, noting Hilfiger's ability to bring people together. Champion echoed this sentiment, highlighting the unexpected encounters, such as mingling with Iman and Lionel Richie. The Spring 2026 collection itself embraces West Coast style and California prep looks.

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