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Tom Hanks Teases MS NOW Viewership
18 Jun
Summary
- Tom Hanks joked about MS NOW's viewership numbers live on air.
- The actor humorously suggested adding a zero to the reported viewer count.
- The exchange occurred at the Obama Presidential Center in Chicago.

Actor Tom Hanks engaged in a lighthearted exchange with MS NOW correspondent Jacob Soboroff on Thursday from the Obama Presidential Center in Chicago. As Soboroff reported live, Hanks, while mingling with other attendees, offered a humorous jab at the network's viewership. Hanks initially asked how many people were watching, then quipped, "Alright, add a zero if you need to." Soboroff responded in good spirits, suggesting Hanks had already increased their audience to millions.
The brief interview concluded with Hanks commenting on the perceived "clicks" from viewers, and Soboroff thanking him for boosting their ratings. Anchor Katy Tur, reacting to the segment, acknowledged Hanks' past support for the press. Hanks' playful undercounting came as MS NOW averaged 691,000 total day viewers and 1.1 million primetime viewers in the first quarter of 2026, figures lower than those of Fox News Channel during the same period.