Home / Arts and Entertainment / Tollywood Release Date Formula Sparks Industry Divide
Tollywood Release Date Formula Sparks Industry Divide
2 Dec
Summary
- Committee prioritizes films based on investment and producer track record.
- Eleven prime release windows identified, allowing a maximum of three Bengali films.
- Independent filmmakers criticize the new strategy, fearing for low-budget cinema.
A government-appointed screening committee in Tollywood has proposed a new strategy to prioritize film release dates, focusing on investment amounts and the history of production houses. This approach aims to secure prominent slots during 11 key festive and holiday windows throughout the year, limiting releases to a maximum of three Bengali films per occasion. The initiative has, however, caused a significant rift within the film industry.
This prioritization aims to help Bengali films compete against larger international and domestic releases. The committee emphasizes supporting producers who consistently invest in Tollywood, suggesting newcomers must prove their commitment. Despite these intentions, prominent figures in the independent film scene have voiced strong objections, arguing that content should be the primary determinant of success, not financial backing alone.
