What is Marty Supreme?

Marty Supreme is a fictional film directed by Josh Safdie, starring Timothee Chalamet as a chaotic 1950s pingpong champion named Marty Mauser.

Where did the Marty Supreme pop-up event take place?

The first pop-up event for Marty Supreme merchandise was held on Grand Street in Manhattan.

How much did the Marty Supreme merchandise cost?

Items like windbreakers were priced at US$250, sweatpants at US$95, polos at US$80, and socks at US$30.

Home / Arts and Entertainment / Chalamet Sparks Frenzy with 'Marty Supreme' Merch Pop-Up

Chalamet Sparks Frenzy with 'Marty Supreme' Merch Pop-Up

30 Nov

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Summary

Timothee Chalamet launched a merch pop-up for his film 'Marty Supreme'.
The collection featured exclusive items like US$250 windbreakers.
Pop-up events are a new strategy to build anticipation for film releases.

Chalamet Sparks Frenzy with 'Marty Supreme' Merch Pop-Up

Timothee Chalamet generated significant buzz by launching a pop-up store for his film 'Marty Supreme' in Manhattan. The event featured a comprehensive clothing collection, with fans queuing for hours to buy exclusive items like US$250 windbreakers and US$95 sweatpants, despite not having seen the movie. This marketing approach, involving designer Doni Nahmias, aims to create a strong sense of exclusivity and anticipation.

The collection, which includes US$80 polos and US$30 socks, mirrors music tour merchandise strategies rather than standard film tie-ins. Celebrities and athletes have already been seen promoting the 'Marty Supreme' line, driving demand for fan purchases and even leading to online dupes. The studio, A24, became involved, deciding to release the collection publicly.