What was the controversy surrounding the 12-year-old TikTok star's birthday party?

The party, which cost £38 per ticket, drew criticism as many believed it was a marketing scheme for the P.Louise cosmetics brand rather than a genuine celebration, with concerns raised about child exploitation.

Who is P.Louise and why is it linked to the controversy?

P.Louise is a cosmetics brand founded by influencer Paige Louise Williams, who signed the 12-year-old TikTok star Lacey.m.xxx as a brand ambassador, leading to the brand's prominent presence at the controversial event.

Home / Arts and Entertainment / TikTok Star's £38 Party Sparks Outrage

TikTok Star's £38 Party Sparks Outrage

Q: What other issues has P.Louise faced?

P.Louise has previously faced criticism for event cancellations without planning permission, controversial product names, and misleading product descriptions, adding to the scrutiny around the TikTok star's party.

5 Feb

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Summary

A 12-year-old TikTok star's birthday party cost £38 per ticket.
Critics argue the event was a cynical advertising ploy.
Concerns raised about child exploitation and safeguarding.

A lavish 12th birthday party for TikTok influencer Lacey.m.xxx, attended by hundreds and costing £38 per ticket, has drawn sharp criticism. Insiders suggest the event was primarily a marketing scheme for the P.Louise cosmetics brand, with attendees receiving goodie bags filled with products and make-up stalls present. Parents who attended described the party as chaotic and disappointing, with long queues and limited access to the birthday girl.

Concerns have been raised about the exploitation of Lacey, who began posting on TikTok at age ten. She was signed as a brand ambassador for P.Louise, run by influencer Paige Louise Williams, and has amassed 1.7 million followers. Critics question the safeguarding of a child exposed to such intense commercial pressures and a public event with strangers.

This controversy unfolds amidst broader scrutiny of P.Louise and its founder, Paige Louise Williams. The brand has previously faced backlash for event cancellations without planning permission, controversial product names, and misleading product descriptions. Critics argue that Lacey's party exemplifies a worrying trend of brands monetizing children's popularity in ways reminiscent of past exploitative advertising tactics.