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Tess Daly's Beachwear Dream: From Sketch to Reality
23 Apr
Summary
- Tess Daly launched her beachwear range, Naia Beach, five years ago.
- She was inspired to start the brand on a beach where it all began.
- Tess Daly's daughter Phoebe has also modeled the beachwear collection.

TV presenter Tess Daly recently shared an inspiring story about the genesis of her beachwear brand, Naia Beach. She was vacationing at the very beach where the idea for her swimwear line first sparked five years ago. Daly recounted how the brand started as a mere possibility, a sketch born from a passion for design.
She described the slow, iterative growth of the business, a journey undertaken with her closest friend and now business partner. This collaborative effort navigated highs and doubts, culminating in a 'full circle moment' where Daly wore a design that once only existed as an idea.
Daly expressed gratitude for the lessons and challenges encountered, encouraging others to start even without a fully mapped-out plan. The British presenter has also showcased matching outfits with her daughter, Phoebe, highlighting their shared holiday style.