How much did Telugu cinema earn during Pongal 2026?

Telugu cinema collectively earned approximately Rs 351 crore during the Pongal/Makar Sankranti festival in 2026.

Which Telugu film was the biggest earner during Sankranti 2026?

Chiranjeevi's 'Mana Shankara Varu Prasad Garu' emerged as the commercial stabilizer, earning around Rs 157.75 crore.

How did Bollywood's box office perform against Telugu cinema in early 2026?

Bollywood's three early January releases earned only Rs 39 crore, significantly less than Telugu cinema's Rs 351 crore festival haul.

Home / Arts and Entertainment / Tollywood Dominates 2026 Box Office Early

Tollywood Dominates 2026 Box Office Early

19 Jan

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Summary

Telugu cinema amassed Rs 351 crore during Pongal/Makar Sankranti.
Five Telugu films released simultaneously, contributing to the haul.
Bollywood's early 2026 releases earned only Rs 39 crore.

Tollywood Dominates 2026 Box Office Early

As of January 19, 2026, Telugu cinema has established a dominant presence in the national box office conversation, driven by a highly successful Pongal/Makar Sankranti release window. Five films released during this period collectively grossed around Rs 351 crore in domestic receipts, outperforming other Indian film industries. This early 2026 success is attributed to a festival-centric release culture, a functional star system, and a strong theatrical value chain, with producers strategically planning for this high-footfall period.

While the industry as a whole triumphed, individual film performances varied. "Mana Shankara Varu Prasad Garu," starring Chiranjeevi, Nayanthara, and Venkatesh, emerged as a commercial stabilizer with Rs 157.75 crore. Prabhas' "The Raja Saab," a lavish romantic horror-comedy, collected Rs 139.01 crore but faced challenges in recouping its substantial Rs 400 crore budget. Smaller-scale films like "Anaganaga Oka Raju" and "Nari Nari Naduma Murari" also contributed meaningfully to the overall haul.