Who has been appointed as the new Senior Vice President of Country at TEG Live?

Brad Turcotte has been appointed as the new Senior Vice President of Country for TEG Live.

Where will Brad Turcotte be based for his role at TEG Live?

Brad Turcotte will be based at TEG's newly opened office in Nashville.

What is TEG Live's strategy regarding country music?

TEG Live is launching a dedicated touring brand in country music, aiming to expand its reach in North America and globally, particularly in the Asia-Pacific region.

Home / Arts and Entertainment / TEG Live Taps Brad Turcotte for Country Music Growth

TEG Live Taps Brad Turcotte for Country Music Growth

16 Feb

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Summary

Brad Turcotte named SVP of country for TEG Live's global touring.
New Nashville office to lead North American country music strategy.
TEG aims to expand country music's reach in Asia-Pacific, including Australia.

TEG Live Taps Brad Turcotte for Country Music Growth

Ticketek Entertainment Group (TEG) has appointed Brad Turcotte as senior vice president of country for its global touring platform, TEG Live. Turcotte, who has extensive experience in artist management and leadership roles at UMG Nashville and Big Machine, will be based in TEG's new Nashville office.

This strategic appointment is set to lead TEG Live's country music strategy across North America, supporting the Sydney, Australia-based company's launch of a dedicated touring brand in the genre. Turcotte will collaborate with TEG's Australia and New Zealand teams on artist development and touring.