Home / Arts and Entertainment / Ted Lasso' Drives Women's Soccer to New Heights
Ted Lasso' Drives Women's Soccer to New Heights
8 Oct
Summary
- Ted Lasso's Season 4 premiere broke Apple TV viewership records.
- NWSL franchise fees skyrocketed from $2 million to $205 million.
- Jason Sudeikis actively champions women's sports as a smart business move.
The latest season of 'Ted Lasso' has become a powerful catalyst for women's soccer, with its Season 4 premiere setting an Apple TV record, drawing over 296.6 million minutes watched.
The show's creators, including Jason Sudeikis, intentionally shifted the storyline to women's soccer, driven by a genuine passion for the sport and a desire to highlight its burgeoning popularity.
This pivot aligns with significant growth in the NWSL. Franchise entry fees have dramatically increased, soaring from $2 million in 2021 to $205 million by 2026, reflecting the league's expanding value.
Jason Sudeikis and the cast are actively involved, attending games and advocating for women's sports, framing it as a smart business investment rather than just a charitable cause.
Players like Meredith Speck initially expressed nerves about the show's portrayal but ultimately found it accurate and appreciative, helping to shine a brighter light on women's soccer globally.
The show's success is expected to inspire more investment and attendance, fostering parity and encouraging broader support for women's athletics.
