Taylor Swift's "Release Party of a Showgirl" Earns a Third of 2023 Concert Film

On October 2nd, 2025, Taylor Swift is set to release a new theatrical event, "Release Party of a Showgirl," to promote her latest album. While the film is expected to top the box office this weekend, it is projected to earn only around $35 million—a far cry from the $93 million opening of Swift's 2023 concert film, "The Eras Tour," which went on to become the highest-grossing concert film of all time.

The reason for the lower box office expectations is that "Release Party of a Showgirl" is not a full-scale concert film like its predecessor. Instead, the event will feature the premiere of Swift's new music video for the single "The Fate of Ophelia," along with lyric videos for the rest of the album tracks and behind-the-scenes clips on the making of the video and interviews with the artist. This type of content, while still appealing to Swift's dedicated fanbase, does not offer the same cinematic experience that fueled the massive success of "The Eras Tour."

The delay of two major October film releases, Lionsgate's "Michael" and Warner's "Mortal Kombat II," to 2026 has created an opportunity for Swift's film to fill the gap in the box office. In this context, even a non-Hollywood alternative like "Release Party of a Showgirl" earning the equivalent of the opening weekend of "The Wild Robot" would be a welcome boost for theaters.