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Swifties Uncover Clues in 12 Cities Worldwide for 'The Life of a Showgirl'
5 Oct
Summary
- Taylor Swift launches global marketing campaign for new album
- Fans discover orange doors with QR codes leading to AI-generated videos
- Collaborative online effort to find remaining doors and solve the puzzle
On October 4, 2025, pop star Taylor Swift launched a unique global marketing campaign for her 12th album, 'The Life of a Showgirl'. In cities like London, Berlin, Barcelona, and Santa Monica, fans have discovered orange doors with QR codes that, when scanned, lead to AI-generated YouTube videos featuring highlights from Swift's past work and hidden letters.
The campaign has quickly gone viral, with Swifties eager to unlock the exclusive content. The main clue is "12 cities, 12 doors, 1 video to unlock." Orange doors have appeared in cities such as Berlin, London, Paris, Chicago, Nashville, Barcelona, Las Vegas, Melbourne, Santa Monica, Milan, and Beverly Grove. Fans have been collaborating online to find the remaining doors and solve the puzzle.
Speculation about the meaning behind the orange doors has ranged from representing dressing room doors to hinting at behind-the-scenes content. Some fans hope the campaign leads to additional releases, such as an "ERAS TOUR" documentary.
