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Taylor Swift: Two 'Unpleasant' Events Fueled Eras Tour
12 Dec
Summary
- Taylor Swift conceived The Eras Tour idea two years prior to its start.
- The sale of her masters and the COVID-19 pandemic inspired the tour.
- Re-recording her music planted the seed for celebrating past work.
The genesis of Taylor Swift's "The Eras Tour," a significant cultural phenomenon, stemmed from two "unpleasant" yet ultimately inspiring circumstances. Swift conceptualized the tour approximately two years before its commencement, viewing these adversities as catalysts for an innovative celebration of her musical journey.
The sale of her first six albums' masters prompted Swift to defiantly re-record her catalog. This process of revisiting her past work, akin to reading old diaries, inherently planted the seed for a tour dedicated to commemorating different eras of her life and career.
Furthermore, the global COVID-19 pandemic played a crucial role. Swift found solace in songwriting during lockdowns, leading to the release of "folklore" and "evermore." The ensuing five-year hiatus from touring, coupled with fan demand, spurred the idea of a tour that would divide performances into distinct chapters, each representing an album and a phase of her evolution.
