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MSG transformed for Swift & Kelce's lavish wedding
26 Oct
Summary
- Madison Square Garden venue became an enchanted forest.
- Wedding plans began eight months before the big day.
- The event had a secret code name: 'Eventica'.

Newly surfaced images showcase the elaborate nature of Taylor Swift and Travis Kelce's wedding, which took place at Madison Square Garden. The New York City venue was meticulously designed to resemble an enchanting forest. This ambitious setup included a two-tiered carousel and a man-made pond positioned beneath the altar.
Planning for the July wedding commenced in November 2025, following Travis Kelce's proposal eight months earlier. The event, coordinated by planner Mark Seed, operated under the secret code name "Eventica" to maintain discretion. Despite the scale, the couple faced difficult design decisions and had to scale back some elements.
The wedding's theme mirrored the couple's August 2025 proposal, featuring a coral-carpeted entrance adorned with personal photos. The venue's accessibility for guests and its enhanced safety contributed to the choice of Madison Square Garden. Taylor Swift's vision heavily influenced the design, particularly the lush, foliage-covered altar.