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Taylor Hill Lights Up Australian Fashion Week
15 May
Summary
- US model Taylor Hill headlined L'Idee Woman's show.
- The brand faced significant logistical challenges.
- L'Idee Woman aims for diverse age representation.
Australian Fashion Week saw L'Idee Woman present a dazzling runway show featuring a high-wattage cast of international and Australian models.
US model Taylor Hill, a former Victoria's Secret Angel with a substantial social media following, led the procession. She was joined by other notable figures including Shanina Shaik, Gemma Ward, Jessica Gomes, and Montana Cox, creating a memorable spectacle.
Bringing these prominent models to Australia presented significant logistical hurdles for L'Idee Woman. Co-founder Breeana Smith described the efforts as a "highly volatile week of logistics," highlighting the challenges involved in securing Hill for the event.
The brand's casting strategy prioritized a balanced age demographic, reflecting their diverse customer base which includes mothers, daughters, and grandmothers. This approach, coupled with the star power of the models, proved effective in showcasing and selling the brand's signature pleated gowns and kaftans.
The event, held at a Sydney Harbour venue, featured L'Idee Woman's latest collection of metallic gowns, kaftans, and sequined dresses. The show was further enhanced by creative director Pip Edwards and attracted a notable front row, contributing to its high-profile status.
