Tarun Tahiliani: Celebrating Indian Curves Unapologetically

Designer Tarun Tahiliani recently marked three decades of his label with a showcase in Hyderabad, focusing on an "easy" approach to couture. He champions celebrating the Indian body and its natural curves, pushing back against fashion's obsession with cinching and correction. Tahiliani believes that clothing should offer structure, freedom, and confidence, especially for women. His pret line, OTT, initially intended to be named TT, ironically represents simplicity despite its name. This line operates separately to avoid being overshadowed by bridal wear.

Tahiliani critiques the prevailing Bollywood-inspired bridal wear, urging individuals to embrace their unique selves rather than mimic celebrity styles. He highlights the powerful statement made by his red sari worn by Nawaz Sharif's granddaughter-in-law, Shanzeh Ali Rohale, noting the sari's global appeal. His philosophy of "India Modern" is characterized by layered, muted, rooted, yet international designs that prioritize ease and functionality for contemporary life.

With a background from Wharton, Tahiliani reflects on his career with pride in pursuing his passion for design. He calls for a level playing field for artisans, criticizing late payments and the misrepresentation of machine embroidery as handmade, particularly noting issues emerging from Bengal. Tahiliani emphasizes that genuine respect for craftspeople involves fair practices and honesty in labeling.

Looking ahead, Tahiliani is focused on business growth and expanding his OTT brand globally, aiming to move beyond being a small bridal operation. He expresses frustration with industry practices like staff poaching, indicating a drive for sustainable business development.