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Tamil Film Shows: Five Per Day!
27 May
Summary
- Theaters can now screen five shows daily for new Tamil films.
- This aims to maximize revenue during a film's critical opening week.
- Industry stakeholders welcome the move, ending previous approval delays.
Chief Minister Vijay's administration has approved a significant policy change allowing Tamil film theaters to screen five shows per day for the initial seven days of a film's release. This decision is poised to boost box-office revenue for producers, distributors, and theater owners during a film's crucial opening week.
Previously, theaters were restricted to four daily shows, with an additional special screening only permitted during holidays. The new order streamlines the process, removing the need for separate government permissions for increased screenings during the film's launch period, weekends, and holidays.
Industry stakeholders have lauded the move, citing it will help maximize earnings for all films. They had long requested this change to make five regular shows a standard practice. While some believe the current operational window is sufficient, others point out that longer films, combined with necessary intermissions and cleaning times, might require adjusted show timings to be feasible.
Concerns have been raised about accommodating five shows within the existing timeframe, given that some films exceed three hours. Suggestions include starting the first show earlier, perhaps around 6 AM or 7 AM, to better manage schedules and audience accessibility without unduly extending late-night screenings.
