Taiwanese Audiences Embrace IP, AI Sparks Debate

Taiwanese audiences demonstrate a robust appetite for film, television, music, publishing, and gaming, according to research presented by TAICCA. In 2025, 96% of respondents consumed audiovisual content, with 75% engaging with published works and 75% playing video games. A significant 90% overlap exists between audiovisual content and music consumption.

Romance narratives are identified as a particularly promising avenue for cross-platform development, showing connections with school-life stories, comics, popular music, and mobile games. Among viewers of Taiwanese romantic dramas, a majority also engage with foreign series, films, and animation.

The integration of Artificial Intelligence in audiovisual production is being closely examined. While AI offers potential cost reductions, especially in post-production and visual effects, it is accompanied by substantial legal uncertainties and technical challenges. These include maintaining visual consistency and integrating AI into existing pipelines.

Consumer acceptance remains a critical factor, with significant portions of U.S. and Japanese respondents expressing reluctance towards fully synthetic virtual performers or AI-generated content. South Korean consumers favor advance disclosure and mandatory AI labeling.

Despite potential savings, industry professionals question whether AI production costs adequately factor in upfront workflow adoption expenses. Furthermore, a lack of Taiwan-specific examples regarding copyright disputes and legal responsibilities was noted, contrasting with international case studies presented.