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TAIT and Silent House Unite for Live Event Innovation
2 Mar
Summary
- TAIT has acquired Silent House, merging live event tech and creative agency expertise.
- Both companies collaborated on major tours like Taylor Swift's Eras Tour.
- The merger aims to enhance creative, technical, and delivery aspects of live shows.
TAIT, a significant force in concert touring technology, has officially acquired Silent House, a renowned production studio and creative agency. This strategic union follows years of informal partnership between the two industry giants.
The combined company aims to streamline the entire production process, from initial concept to final delivery. By integrating TAIT's extensive technical and manufacturing capabilities with Silent House's creative and agency expertise, they plan to design and execute visually spectacular and more cost-effective live events.
Both TAIT and Silent House have a history of collaborating on some of the most ambitious productions in entertainment. Notable joint projects include Taylor Swift's record-breaking Eras Tour, as well as elaborate shows for artists like Pink and productions at Las Vegas' Sphere.
Adam Davis, CEO of TAIT, and Baz Halpin, CEO of Silent House, expressed that their shared vision for the future of live experiences was a key driver for the acquisition. They believe their merged strengths will enable them to support clients in creating unforgettable moments with enhanced efficiency and sustainability.
TAIT, with its global reach and diverse talent pool including engineers, architects, and storytellers, provides a robust platform for creativity. Silent House's pioneering work in large-scale environmental storytelling complements TAIT's mission to elevate live event experiences across various venues, from arenas to theme parks and cruise ships.
