Sydney Sweeney's Syrn Restock: Romantic Collection Back!

Sydney Sweeney has announced the restock of her popular Syrn brand's "Somewhere Only We Know" collection, following its initial sell-out success. This news comes as reports emerge that the "Eden" actress is exploring an expansion into the beauty market. A trademark filing from January 16 suggests potential future ventures into skincare, beauty preparations, and cosmetics under the Syrn name.

The "Euphoria" star has emphasized Syrn's commitment to inclusivity, ensuring pieces fit a "beautiful range of body types." The brand, which aims to compete with established names like Kim Kardashian's Skims and Rihanna's Savage x Fenty, is available in 44 sizes. Syrn's offerings are categorized into four modes: Comfy, Playful, Romantic, and Seductress.

Sweeney articulated her vision for Syrn as a brand empowering women to embrace their multifaceted identities. She stated, "I wanted to create a place where women can move between all the different versions of who we are." The brand's launch strategy included a focus on "sexy images" and a notable stunt at the Hollywood sign to generate buzz.

This potential beauty expansion follows Sweeney's dedication to creating lingerie that prioritizes comfort and personal expression. She aims for every design to be something she herself would wear, reflecting her personal style and values. The brand's philosophy centers on self-wear and unapologetic confidence.